Constructing a brand that speaks to consumer and industry alike.

Lawrie’s multi-award-winning story has evolved with us over a decade. It began with a redevelopment of their branding in 2014 to raise their profile and generate more new business. Their current identity didn’t gel with their target clientele, so some heavyweight market research unfolded to guide our strategy and take things in a new direction – making the transition from ‘Construction’ to ‘Homes’. 

Their new image had its first outing at a national exhibition, generating new leads through a brochure, merchandise, video, print material and a head-turning vehicle livery. Digital marketing and more video content followed to solidify their position as a renowned house-builder of premium properties. 

More recently, their business has morphed into three distinct divisions: Construction, Homes and Design – under the newly created umbrella identity of the Lawrie Group. A new website was called for to reflect the restructuring and fresh brand alignment. It brought clarity and breathed new life into the brand as they went on the offensive once again to attract affluent homeowners and architects who are masters of their craft.

The craftsmanship displayed by Lawrie has led to an influx of awards for their construction collaborations: most notably for the Cuddymoss project which was named as the 2023 RIAS Andrew Doolan Best Building in Scotland.