It’s all in the name.

Charlotte James Furniture

Our longest running client; we’ve grown together. 

When we first teamed up, Charlotte James Furniture was known as South Facing Furnishings. Selling luxury, artisan furniture to the trade they soon developed a popular range under the Charlotte James name and so, to reflect that success, they renamed as Charlotte James Edinburgh, which later changed to Charlotte James Furniture as their market became international.

We’ve worked with them to develop all of their sales and branding material including brochures, catalogues, signage, websites, POS, exhibition stands, videos, email marketing and their website. 

They have been going through a period of restructuring recently, and with it came the launch of a new complementary brand - Emily James Cabinetry - and a rebrand for the parent company. Emily James materialised from a growing demand for high-end custom-designed cabinetry that would be more than a mere statement piece. They are about creating installations that define the room. The Charlotte James brand is finding fresh ways to make its mark in properties. 

As part of the rebrand, the Charlotte James Furniture website received a thorough makeover, with a new colour palette, typography and video content signifying that a new page has been turned in the company’s narrative of growth. Alongside the website redevelopment, we created a new version of their brochure to sit on the site, with new product lines. The updated branding was applied across a range of online and offline assets, including signage and vehicle livery.   

A fine example of our making good stuff great.