ON THE ROAD WITH FRED MACAULAY

July 24th 2018

Being Fred MacAulay has its perks. Apart from being one of Scotland’s best-loved comedians, a sought after TV and radio personality and a popular after-dinner speaker, he gets rather nice cars to drive from time to time.

Which is why, as brand ambassador for Jaguar Land Rover, he found himself at the wheel of a stunning brand new Jaguar F-Type recently – and we were there to capture all the twists and turns, plus the odd joke or two. It also gave our Creative Producer an opportunity to get intimately acquainted with motorway underpasses and roadside verges.

Unlike Scotland’s roads and weather, Fred’s delivery on camera is always silky smooth and dependable, so it was a case of cherry-picking the most pertinent of points to sell the car and the brand in just a few minutes, while giving the impression of a thorough review. Concise, but comprehensive. Easy.

Logistically, it was a challenge. But armed with walkie-talkies and a number of increasingly questionable code names, it all came together nicely.

The only problem? Persuading Fred to hand the keys back at the end of the shoot…