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Scouts Scotland came to us in need of four short promotional videos to showcase their benefits in a contemporary style. They had to be far more vibrant, uplifting and befitting for 2023 and beyond – showing adventure, friendship and kids having a brilliant time overcoming challenges. One overview film along with three site-specific ones were scripted in-house, and all had to sell the idea - an idea of what to expect - to teachers, parents and children alike. A recce of the sites followed, so the distinct personality of each would shine through.
When it came to the filming, we covered every eventuality in the juggling act that is capturing kids in a fast-paced outdoor setting all day in Scotland – timetabled with SAS levels of planning. Their collective energy and teamwork had to translate into an energetic style of footage, while showing them coming out of their comfort zone. What unfolded was a blend of precisely choreographed scenes, interspersed with seizing the moment and capturing the priceless reactions of kids having a great time in new experiences.
The process of editing over 100 hours of footage was a balancing act to achieve short and long versions for each site, while getting all of the elements mixed correctly for the general film. Animations were created first from the script, with each clip then pertaining to it alongside on-screen copy and synced to the music. The dynamism came from selecting a variety of angles and perspectives to deliver the engagement factor.
Our work for Edinburgh Executive Travel accelerated recently, with a host of branding, filming, social and website work coming together nicely to give the business the comprehensive rejuvenation it needed to stay highly visible in a crowded marketplace. Our holistic approach was designed to turbocharge, not tinker.
We’re managing all of their digital marketing and social media needs to generate new business leads, which is already gaining traction. This is after all where you’re most likely to turn clients into followers and ultimately establish long-term loyalty. Their social media presence was dormant, so now was the time to reawaken it with regular content that targeted every aspect of their thriving business.
Pentland Jaguar Land Rover were in need of a new loyalty card scheme that would provide a prodigious boost to their aftercare retention for customers with a vehicle over three years old. It had to go well beyond the ordinary, so we opted for brushed aluminium for that touch of class, laser-etched and infilled.
Working with one of our software specialists, we included a QR code complete with Apple and Google wallet integration and push notifications, so users can instantly unlock exclusive servicing and MOT offers while on the go. The design left the desired impression, and the button was pushed on a run of 10,000 to be delivered in a bespoke envelope.
Charlotte James Furniture has been going through a period of restructuring recently, and with it came the launch of a new complementary brand - Emily James - and a rebrand for the parent company. This exciting development materialised from a growing demand for high-end custom-designed cabinetry that would be more than a mere statement piece. Emily James are about creating installations that define the room. The Charlotte James brand is finding fresh ways to make its mark in properties.
As part of the rebrand, the Charlotte James Furniture website received a thorough makeover, with a new colour palette, typography and video content signifying that a new page has been turned in the company’s narrative of growth. Alongside the website redevelopment, we were putting together a new version of their brochure to sit on the site, with new product lines. The updated branding was applied across a range of online and offline assets, including signage and vehicle livery.
Our long-standing creative partnership with The Royal Edinburgh Military Tattoo continued with the launch of ‘Stories’. This year’s show adopted a more stripped back and less embellished style, letting the imagery tell a story to emote more than ever.
So, after streamlining the design, we rolled it out across a diverse set of assets that included the programme, city dressing banners, OOH digital advertising, esplanade signage, the Royal Gallery entrance, press conference boards, hospitality ticket wallets, invites, security passes and social media – the list could go on. We’ve become accustomed to being their go-to for all sorts over the years, and that’s what keeps us coming back for more, as an integral part of the brand’s story.
We also revisited website design for Ethimex – a global distributor of premium ethanol and spirits. The latest iteration of their website poured the three distinct flavours of their old website into an irresistible concoction to convey an important message: that they are experts in their field. In addition, it was an exercise in modernising the brand and improving the user experience.
Their new online shop window now flows better as you scroll with imagery popping up seamlessly along the way. The overall feel had to be sharper, cleaner and more premium, as a visual palate-cleanser to hit the reset button for more engagement, with new minimalist fonts to reflect a more organic direction. Engagement that comes in the form of an integrated email marketing system to prompt sign-ups for newsletters, webinars and exclusive paywall content, as well as an expanded news and knowledge hub.
Just a few of the jobs that have been forged in the creative furnace that is nexus24 over the last few months of 2023.